Account structure with clear commercial intent
Strong paid media starts by separating demand capture, demand creation, retargeting, and brand protection. Each campaign gets a clear role, clean budget logic, and performance targets that match the buyer stage.
Creative and landing pages work together
Ads cannot carry weak landing pages forever. We align hooks, keywords, audience pain, proof, and CTA flow so visitors see the same promise from click to conversion.
Reporting focuses on lead quality
Cost per lead only matters when leads are useful. We connect paid media reporting to qualified lead rate, booked call rate, pipeline stage, and revenue quality wherever the data is available.
What is included
- Paid search and paid social account structure
- Campaign, audience, keyword, and placement cleanup
- Budget pacing and bid strategy recommendations
- Landing page message match review
- Weekly optimization and decision reporting